For a year, the Bomshells conducted surveys, met with marketing consortiums, compared budget numbers and created a plan to refresh the Utah Arts Festival look. The outcome was to embrace what has made the Festival the most popular and celebrated outdoor event in the state for the last 35 years—the diversity of art in all of its forms.
The new Festival look embodies the organization’s spirit. Designed by Kevin Perry, Festival graphic designer and president of the AIGA, the new logo brings consistency to the look of the Festival. The look will increase the knowledge of the Festival to its guests and will still be flexible to promote artists and their work.
The Bombshells created a launch event featuring the work of 30 artists and garnered attention from most every news outlet in Salt Lake City. It’s just the beginning of a campaign ramping up to the 4-day festival June 23-26, 2011.